Every Feature, One Platform
GrindWell powers every stage of the coaching journey — from finding a coach to tracking long-term development. Here's everything built into the platform.
1. Discover
Find the Right Coach
Parents find coaches through city pages, the directory, and verified profiles with reviews.
Maria just moved to Tampa. She Googles "junior golf coaches Tampa," finds GrindWell's City Hub, and browses 4 verified coaches with profiles, philosophies, and pricing — all before creating an account.
Browse all coaches with search, city filter, and sorting by rating or experience. Filter by background check status.
SEO-optimized city pages (e.g., /coaches/scottsdale) that help parents find local coaches.
Each coach gets a professional profile page with bio, philosophy, offerings, availability preview, and reviews.
Parents leave 1-5 star reviews after completed lessons. Coaches can respond.
AI-powered profile builder that creates a professional bio from a guided Q&A. A polished profile in 5 minutes.
Stripe verification and optional background check badges build trust.
2. Book
Schedule and Pay in 60 Seconds
No more texting. No more Venmo. Real-time availability, secure payments, and smart conflict detection.
Maria clicks "Book" on Coach Jake's profile. She picks a lesson type, adds Sofia's profile (goals: competitive play, AJGA events), selects a time slot, and pays securely via Stripe — in under 60 seconds. Jake gets a notification and her bank deposit is queued.
6-step booking wizard: pick lesson type, add athlete, fill intake form, choose date, select time, confirm and pay.
Coaches set recurring availability with templates, blocked dates, and timezone sync. Parents see accurate real-time slots.
Stripe-powered payments. Parents pay at booking. Coaches receive funds within 48 hours. Automatic receipts.
4-pack and 8-pack lesson bundles with built-in discounts. Upfront payment for predictable revenue.
On first booking, parents fill out athlete goals, skill level, and upcoming tournaments. The coach arrives prepared.
Full refund if canceled 24+ hours before the lesson. Clear policy, no awkward conversations.
Coaches create discount codes for marketing campaigns and loyal families.
Coaches create and sell group events with a separate booking flow.
Subscribe to an iCal feed that adds your GrindWell lessons to Google Calendar, Apple Calendar, or any calendar app automatically. Bookings and cancellations still happen through GrindWell.
Warns parents if a booking conflicts with an existing lesson for the same athlete or parent.
3. Learn
Every Lesson Captured
What happens during the lesson doesn't stay on the range.
Before Sofia arrives, Jake opens his dashboard and reviews her Pre-Lesson Brief — her last 3 sessions focused on driving, and her intake form said she has a regional tournament in 3 weeks. He knows exactly what to work on before she hits her first ball.
Tap "Start Lesson" during a session. Capture voice notes, quick focus tags (Driving, Short Game, etc.), emoji reactions (Clicked, Breakthrough, Needs Rep), and video clips — all timestamped. Everything auto-assembles into the session note when you finish.
Short video clips and photos captured during lessons, with annotations and timestamps.
Automated pre-lesson brief sent to the coach before each session: athlete history, last 3 session notes, intake goals, focus areas, and upcoming tournaments. Walk into every lesson prepared.
4. Review
Know What They Worked On
After every lesson, coaches publish Smart Session Notes with a personalized Practice Playbook.
At the end of the session, Jake speaks 30 seconds into his phone at the range: "Sofia struggled with her bunker setup but finished strong. Focus on distance ladder and splash drill this week." Smart Session Notes generates polished notes + 3 Practice Playbook drills — in Maria's inbox before she and Sofia reach the parking lot.
Coaches speak or type raw notes. AI generates a structured coach summary and parent-friendly report with a 3-drill Practice Playbook. Voice profile adapts to the coach's writing style over time. Published in 60 seconds.
3 specific drills with name, duration, and coaching cues — personalized to the lesson content and athlete's skill level.
Coaches tag each session with focus areas: Driving, Iron Play, Short Game, Putting, Course Management, Mental Game. Tags feed into Skill Radar.
Speak notes into your phone at the range. AI cleans up the transcript.
Log athlete achievements directly from session notes: tournament wins, personal bests, skill breakthroughs.
After publishing session notes, coaches get an AI-generated Instagram or LinkedIn caption built from the session highlights and tags. Turn every lesson into content in one tap.
Parents rate each session 1-5 stars with optional comments. Low ratings alert the coach.
5. Practice
Keep Improving Between Lessons
GrindWell keeps working between lessons.
Three days after the lesson, Maria gets a Practice Reminder with Sofia's Practice Playbook: Distance Ladder (15 min), Bunker Splash Drill (10 min), Up-and-Down Challenge (10 min). Sofia checks off each drill as she completes them at the local range.
3 days after each lesson, the parent receives an email reminder with the Practice Playbook drills.
Delivered with Smart Session Notes. Structured drills give athletes clear direction for self-practice between lessons.
6. Progress
See Real Development Over Time
Every lesson builds on the last. GrindWell captures the full arc of an athlete's development.
Six months in, Maria opens Sofia's Skill Radar. Short Game has improved from 3 to 7. Putting from 4 to 6. She screenshots it and sends it to her husband. Jake generates a Development Story — a written narrative of Sofia's growth that Maria plans to include in her college recruiting file.
Spider chart showing improvement across 6 golf dimensions over time. Computed from Lesson Focus Tags across all sessions.
Timeline feed of achievements: tournament wins, personal bests, breakthroughs, goals achieved.
Log tournament scores, courses, placement, and notes. Visualize score trends over time.
AI-generated narrative of the athlete's growth arc. Useful for year-end reviews, college recruiting letters, or simply seeing how far they've come.
Coach-generated quarterly reports with full analysis of skill development, strengths, and goals for the next period.
AI-generated preparation plan for upcoming tournaments based on the athlete's session history and focus areas.
Coach sets season goals for each athlete. Tracked over time to measure progress.
Weekly notification to parents when their athlete shows skill momentum across 3+ sessions.
7. Rebook
Stay on Track Automatically
GrindWell helps families stay consistent without the coach having to chase them.
Jake opens his Retention Radar on Monday morning. Three families haven't booked in 14+ days. He sends each a one-tap check-in message. Two rebook immediately. The third books by Wednesday. He didn't write a single text himself.
Calculates each athlete's booking cadence. When they're overdue, the parent receives an email with the coach's open slots — bookable in one click.
Coach dashboard showing athletes with no upcoming booking and 14+ days since their last lesson. Take action before families lapse.
Flags athletes showing no skill variety or progress signals over 60+ days. Adjust the training plan proactively.
24-hour and 2-hour email reminders before every lesson. Fewer no-shows.
Unique referral link for coaches. Grow the coaching network and earn rewards.
Invite existing offline clients to the platform. Migrate your business in one step.
Send a message to all active clients at once. Announce schedule changes, events, or promotions.
8. Business Operations
Your Coaching Command Center
Professional tools to run and grow your coaching business.
Jake checks his Revenue Forecast: based on current bookings, he's on track for his best month yet. Schedule Intelligence shows he's at 80% capacity on Tuesdays and Thursdays — time to raise prices or add Friday slots.
Gross, fees, and net earnings by period. Sparkline trends. Direct link to Stripe Express for payout details.
Projected earnings based on current bookings and capacity.
Utilization rate and capacity dashboard. Know when you're full, when to add slots, when to raise prices.
Conversion data, booking patterns, and trends.
Step-by-step onboarding checklist: profile, Stripe, offerings, availability. Get to first booking fast.
Create and collect liability waivers from parents digitally.
Notification when a Stripe payout fails, with resolution steps.
UTM tracking and referral codes to know which marketing channels drive signups.
Ready to experience the full platform?
Everything coaches and parents need, in one place.